Blogs here, blogs there, blogs everywhere. There are thousands of blogs out there in the webiverse. So, how are you supposed to make your blog heard in all that? It is a tough question and a tough problem, but it is not impossible. If you want to be heard through all the other online noise, you have to stand out. You have to be different. You have to offer quality content. You have to make it worthwhile to click on your article link.
1. Be different and unique
To stand out you need to be different. There are hundreds of blogs in the same niche as your blog, so you need to be different. You need to find new approaches to old things, new ideas, new perspectives, new ways of telling a story, etc. As a writer, you already have creativity in you. Delve deep into that creativity and make your blog unique and eye-catching.
2. Choose your target audience carefully
If you want to be heard you can’t have a broad audience and just hope someone clicks on your article. You need to have a specific target audience. You can target the people you want to read your blog with the right keywords and the correct social media platforms. Once you have regular readers you can widen the target parameters. AT the beginning, it is best to be specific so you can do some research on them and write about things that will draw them.
3. Use social media
Social media is your friend when you want exposure. Again, it has to be done correctly otherwise it is pointless. You need to time your post updates and social media shares. You need to know when your audience will be online and where. You also need to know which social media platforms they use most. You can find these things out by having a specific target audience and reading up on the information that is out there.
4. Be yourself
The best way to be unique (as mentioned in the first point) is to be yourself. You are, after all, unique. Draw from your life experiences and your thoughts and feelings on certain topics. Use your uniqueness to write unique content and create a blog and brand that stands out in both visuals and what the audience gets from your posts.
5. Write great content
This will always be one of the best ways to draw your readers and keep them coming back. You need to engage them with what you write. Generic nonsense that has been covered many times will not cut it. You need to be original, consistent, and write content that people want to read.
It will take some time to break through the noise but people will eventually get to know you and notice you. Once that starts happening, you better get ready for the ride of your life.