To be a successful blogger, you have to be committed to your blog and your audience. If you are simply in it to increase traffic or make money, you are very likely going to fail. Blogging has to be about more than the surface stuff. Great blog posts and great bloggers have substance and a human element. If you have just started a blog, plan to start one, or feel that your blog can perform better, you need to keep reading.
Learn how to start your own blog here.
Today, I want to focus on being a successful blogger. The world is chock-full of bloggers in every imaginable niche and for you to be noticed, will take time, patience, and dedication. So, here is what you have to do to be successful.
1. Make Your Audience Important
If you have a blog and you write so people can read your work and follow your blog, you need to pay attention to those readers. Your audience is the most important part of your blog. They are the ones who will be reading your work, commenting, interacting with you, and sharing your content if they like it. To make sure that you keep your audience and give them good reading material, you need to listen to them and get to know them. Engage with them, read their comments, do surveys and find out what they want to read about and what questions they want answered.
2. Write Valuable Content
Valuable content is non-negotiable. If you just sit and start typing a bunch of sentences and hope it make sense, you have no business being a blogger, unless of course you only blog to vent for yourself. You need to plan your content to make sure that it is valuable and good and that your audience will be able to take something away from it. Planning is an important part of blogging.
3. Build Your Mailing List
Your mailing list is very important. Building your mailing list should be a priority because it is the way you can communicate with your readers. It is not just a way to sell things. Whether you are selling something or not, build your mailing list. You need to interact with your audience, show them you care, and be able to send them updates and good news.
4. Don’t Write for Someone Else
I once came across some really good advice and have found it to be very helpful. The person told me to write for myself. This is important when you are just starting out. If you are writing posts for yourself because you enjoy it and get to say what you feel, then the readers will come. If you try to write for someone else or be someone else, readers will pick it up and they generally don’t like that. So, before you worry about everyone else and whether people will read your blog, write for yourself and build it from there.
5. Be Real and Open
People can tell when you’re lying to them or trying to be something you’re not. People pick up on fake. To make your posts successful, be real and be open. The best things to write about are things that you have experienced and know about. When you share life experiences, fears, joy, etc. with your audience, they relate and they identify with you. When people see the human behind the blog, they tend to keep reading. They may start reading because of the content but eventually they will follow the blog for you.
6. Create Your Brand
The top bloggers in the world are recognized by their brand. They have logos, reputations, and buzz that all speaks to their brand. If you want to make your blog a big deal it has to be visible and recognizable as you. Building a brand takes time and patience, but it is worth it. If you follow the tips here on Blogspot Yard, you will get a good start on that brand.
7. Don’t be Afraid to Share What You Know
You shouldn’t feel like you have to hide your knowledge. You should share it. What else are you going to do with it? We all have our unique combinations of things we know and sharing will make us all learn something new. So, share your wisdom and give your readers something they can use or learn from. People like to learn new things and they like anything that they can learn fast. A blog post is the ideal way to share valuable information in a quick and easy to understand manner.
8. Connect With Your Audience
Yes, I mention audience again because they are very important. Successful bloggers interact with their audience. They become their friend. If you are truly offering people value with your blog, they will feel like they are home when they read your posts and they will feel like they are visiting a friend when they open your blog. This connection with your audience is very important. Reach out to them, respond to comments, and send out ‘just-because’ emails every now and then.
Blogging can be a very rewarding experience. If you do it right, you will reach people, touch their lives, and make a difference even if you may never know it. Words are powerful and when you write the right ones together and give people something to think about or something to learn, you are making a difference.
If you think blogging is not for you, read this post on the reasons why you should start a blog.